Subtitled Public: Documentary Collection

Introduction to the interactive experience of Subtitled Public:

“Imagine that you are a middle aged woman called Sonia, you're a history teacher, you know quite a lot about the history of art and science, but you don't know very much about computers. You've come to the museum that day to actually see another show, but then you saw the information about e-art and you thought this one looks kind of interesting. You're with you friend Pat, who is also a teacher, and you often go to galleries together. You've walk through the e-art exhibition and now you're just about to come into the room of Subtitled Public. Can you describe, as the experience unfolds, what happens?”

Interview with Rafael Lozano-Hemmer:

"Can you descibe or explain the conceptual impulse behind making Subtitled Public?"

What were the experiential intentions for this work? Is there a gap between what you intended to create and what actually happens?

Interview with Rafael Lozano-Hemmer. Discrepancies between artist intent and audience experience: Can you imagine some kind of response from the public that would actually be a kind of a failure of the work?

Interview with Rafael Lozano-Hemmer. Discrepancies between artist intent and audience experience as a failure:

"Can you image a scenario where the public reaction to the work is for you a complete failure?"

Interview with Rafael Lozano-Hemmer. Installation parameters: room dimensions

Interview with Rafael Lozano-Hemmer. Installation parameters: projector angle

Interview with Rafael Lozano-Hemmer. Installation parameters: lighting levels

Interview with Rafael Lozano-Hemmer. Installation parameters: didactic materials

Interview with Rafael Lozano-Hemmer. Hardware: projector resolution. "The words are pixelated accross your chest. Is that something that you planned?"

Interview with Rafael Lozano-Hemmer. Hardware: limitations of original hardware and conceptual result

Interview with Rafael Lozano-Hemmer. Software: font style and size

Interview with Rafael Lozano-Hemmer. Software: artist’s relationship to the code

Interview with Rafael Lozano-Hemmer. Software: language and diversity

Interview with Rafael Lozano-Hemmer. Versioning: 2D and 3D

Interview with Rafael Lozano-Hemmer. Versioning: camera reveal

Interview with Rafael Lozano-Hemmer. Experiential moment of ‘exchange’ of words

Interview with Rafael Lozano-Hemmer. Artist’s own documentation

Interview with Rafael Lozano-Hemmer. Artist’s questions about audience interaction

Interview with Rafael Lozano-Hemmer. Multiple layers of audience interaction (“multiple entry points”)